Personal Running Coach
Cambridgeshire

Run Further.
Train Smarter.

Coaching for runners who want long-term results without exhaustion, obsession, or generic plans that aren't designed for real life.

Start Coaching - £30/mo Learn More
15+
Years Running
10+
Athletes Coached
£30
Per Month
Is This For You?

My coaching is for you if you're…

🌱

A complete beginner

You've never thought of yourself as a runner - but you're curious. There's no fitness test to pass, no deep end to jump into. We'll start small, build at your pace, and make running something you actually look forward to.

🔄

A returning runner

You've run before, maybe even raced, but injuries, burnout, or life got in the way. You want to rebuild properly this time and avoid repeating old mistakes.

📈

Ready to take the next step

You already run consistently but feel stuck. You want structure, smarter training, and guidance that helps you progress without tipping into overtraining.

🏁

A first-time race runner

You've signed up for your first 5k, 10k, half marathon (or beyond) and want to arrive on the start line confident, prepared, and healthy.

💼

A busy professional

You want to train seriously, but work, family, and social life matter too. You need a plan that adapts, not one that makes you feel guilty for missing sessions.

Whether you've never raced or you're stuck in a plateau, if you want to enjoy running and improve steadily, you're in the right place.

Tom Wilkes running through the woods at the Hurtwood 50k ultramarathon
Hurtwood 50k ultramarathon
Your Coach

Hi there, I'm Tom

Full disclosure - I am by no means an elite athlete. I've been running for around 15 years now. I did some competitive rowing at uni, and have been weightlifting on and off like most active people throughout my adult life.

The first 10 or so years of running, I would constantly work myself too hard following plans that didn't work for me, get injured, and lose all momentum. It wasn't until I started taking a holistic, long-term approach that I really started to love running, and my times improved.

A few of my friends noticed and asked how I was able to run so often without burning out. I offered to draw them up some plans, they loved it and convinced me to start doing this properly.

My goal isn't to make you survive hard training - it's to make running fit into your life so consistency becomes inevitable.

I really love helping people get what they want out of running without hurting themselves or letting it take over their life. Seeing how happy they are after getting the thing they wanted is priceless.

Follow my build to UTMB

I'm currently training for UTS 50 at UTMB Snowdonia in May - one of the world's toughest 50k trail ultramarathons. I log every run on Strava, and a few of my athletes and I train together when schedules allow. Follow along to see exactly how I train, the process behind the plan, and what building towards a big race actually looks like week to week.

Strava View My Strava
The Process

What working with me looks like

Simple, personal, and built around you from day one. This is a two-way coaching relationship, not a plan I hand over and leave you to figure out.

01

Initial assessment

I'll take a look at your full history, see what worked and what didn't, and get to know your schedule and goals. If you're in Cambridgeshire, I'll come meet you for a run. Otherwise video works perfectly.

02

A bespoke training plan

Built around your goals, your history, and your life. I use monthly training windows that progressively increase fitness, then reconfigure based on your progress and fatigue at the end of each month.

03

Unlimited WhatsApp access

Any questions, worries, or thoughts - send them over. Some coaches do monthly check-ins. I much prefer hearing things as soon as they come up. I'll often be checking in on you too.

04

Race strategy

Pacing strategy, pre-race nutrition, race day nutrition, mental prep and visualisation - all tailored to you. If it's a race I'm not running myself, I'll pace you on the day.

05

Smart watch setup

If you have a smart watch, I'll get you set up with Intervals.icu - the training software I use to build and track your plans.

06

Exit strategy

If you ever decide to stop training with me, I'll leave you with a clear plan and principles so you can continue training confidently on your own.

Honest Coaching

What to expect

No tiers, no shortcuts, no nonsense. Everyone gets the same level of care, access, and attention.

What you can expect

  • ✓ Consistent running without constant niggles
  • ✓ Gradual, sustainable fitness gains
  • ✓ Training that adapts to your life
  • ✓ A clear understanding of why you're doing what you're doing
  • ✓ Confidence on race day, not anxiety
  • ✓ Unlimited WhatsApp access - I respond quickly

What you won't get

  • ✗ Guaranteed race times. There are too many variables. I'll push you to get the absolute best out of your available time, but plucking a goal out of thin air leads to injury.
  • ✗ Physio. I'm not a medical professional. I can suggest adjustments, but injuries should always be assessed by a qualified specialist.
  • ✗ Quick fixes. There are no magic workouts that'll cut your 10k time by x minutes in y weeks. Sustainable long-term training is what gets that time down.
  • ✗ Triathlon / Duathlon / Hyrox. I've not done any of these, so I'm not your guy.
Pricing

Simple, honest pricing

One level of coaching. Everyone gets the same care, access, and attention.

Early Joiner Rate
£30
per month  ·  3 month upfront commitment
🔴 Limited spaces available at this price
Annual option: £26/month - save £48 a year
  • ✓ Fully bespoke training plan
  • ✓ Unlimited WhatsApp access
  • ✓ Constant plan reconfiguration based on progress
  • ✓ Race strategy & preparation
  • ✓ Intervals.icu setup (if you have a smart watch)
  • ✓ Training paused if you get seriously injured
  • ✓ Exit plan when you're ready to go it alone
To be completely transparent, this is the very first stage of my coaching. I feel offering my services, which would normally cost from £150-£500 a month from an established coach, at this price point is a great way to get you on board as an early joiner. The pricing may increase as more people come on board, but I'll always give you at least 3 months' notice, and your next payment will be at the original price point. You're respecting me by trusting to coach you this early, I'll always respect that.
If the price is too high or you have any issues, just let me know and we can work something out.
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Athlete Results

What athletes say

Got Questions?

Frequently asked

No! It will make the training a lot better for you and me, though. If you have a Garmin, Coros, Wahoo or Suunto watch, I can send workouts direct to your device.

We work around you 100% of the time. If for whatever reason you can't do one workout, two, or miss a week entirely - we'll make it work. Life happens, and your plan will always reflect that.

We'll do very small intervals of runs between walks to begin with. If you have a fitness or smart watch I'll be able to monitor your fatigue levels, but you telling me honestly how each session feels will always be what I base things on.

It depends on what you want and how committed you are. If you put in the work, immediately. If you waste both our times, it's going to be a while.

No. I think you'll be amazed at what you can achieve.

Of course! We can fit parkruns into your training if that's an established part of your week. Running with your club is also absolutely fine and encouraged. I would hate for you to miss out on the best social elements of running.

It depends on the issue. If it's a slight issue, I'll recommend some exercises or assess your form. If you think it's something more serious, I'll recommend you talk to a physio or a trained medical professional. Your training will pause if it is something serious, and your payment window will be extended.

Please feel free to send me a WhatsApp or an email!

Running should add to your life, not take it over.

If that resonates, let's have a relaxed, no-pressure chat to see if we're a good fit.

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